In this episode of Val Full Volume, Val Selby gets real about Black Friday deals and why you shouldn’t ignore your loyal customers. She shares her pet peeves with companies that offer huge discounts to new clients but leave existing ones hanging. Her main takeaway? Don’t screw over your current customers—make them feel valued with exclusive bonuses or a special thank-you.
Val also dives into the problem of training customers to wait for Black Friday deals, which can mess with your sales the rest of the year. She talks about how she’s tackled this in her own business, like adjusting Bundle Bash membership pricing to keep things fair. Val’s advice? Strike a balance—attract new people but keep your regulars happy. It’s all about community and showing customer love, even in the Black Friday frenzy!
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