Welcome to Beyond the Event

Kickstart your journey in turning those fresh subscribers into loyal buyers! This welcome session sets the stage for a 4-week transformative journey, carefully paced so you can seamlessly integrate it into your daily business grind. Before diving into the weeks ahead, be sure to grab your Beyond the Event Workshop Guide from the resources. Here's to making your biz shine even brighter!

Week 1 - Unlocking the Power of Product Expansion Beyond Events

In week 1, Val Selby emphasizes the importance of leveraging products created for events to generate immediate income and maximize their potential. By expanding product offerings beyond events and optimizing sales pages, businesses can increase their value, engage their list, and eliminate the waste of valuable resources. Val provides tips for creating effective sales pages, including using templates and formats that have proven successful, and encourages you to take action by creating sales pages for your event products. Ultimately, this week teaches the importance of utilizing and monetizing products to drive business growth.

Week 2 - Creating an Effective Tripwire

This week, Val Selby discusses the importance of creating a tripwire or an upsell for your next product. She emphasizes the need for a natural lead-in product that complements the main offering. Val also provides valuable insights on pricing, cautioning against extreme discounts for services in tripwires. She suggests keeping the tripwire simple and making sure it aligns with your business model and schedule. The lesson concludes with practical tips for setting up a tripwire page and effectively delivering the discounted offer to the customers. The key takeaway is to keep things simple and focus on getting your product out there to start generating revenue.

Week 3 - Nurturing Emails and Follow-Ups: Strategies for Effective Engagement

In week 3, Val Selby discusses the importance of nurturing emails and follow-ups in building and maintaining customer relationships. She emphasizes the significance of selecting the right email service platform and highlights the benefits of using autoresponders. Val also shares her personal approach to nurturing email sequences and offers tips on engaging subscribers without being overly sales-focused. You'll get insights into creating effective nurture automations and the importance of promoting their offerings while providing valuable content to their audience. Furthermore, Val provides a demonstration on ActiveCampaign, showcasing how to utilize tags to optimize email sequences. To kickstart your nurture series, make sure to check the resources section below for templates you can directly implement!

Week 4 - Building a Funnel: Connecting Your Products and Maximizing Sales

In this final week, Val Selby discusses the importance of connecting your products and creating a funnel to maximize sales. Val emphasizes the simplicity and effectiveness of a funnel, debunking the misconception that it requires years of experience to implement. You'll grasp how to connect your event products to other offerings, such as tripwires, sales pages, and welcome automations. Val also suggests involving a buddy to test the funnel and provides ideas for expanding it with additional products or services. The key takeaway is that building a funnel is a flexible process that can be adapted and optimized for maximum results.