Val Selby [00:00:06]: Hey, this is Val Selby and after over 20 years online, I can track where my mindset has blocked me. If procrastination, impostor syndrome and a lack of focus have been blocking your biz, then Val Full Volume is here to help you see choices you are making. Get ready to use your expertise to collaborate like a pro as you create the business of your dreams. Now is the time to make changes and live your best life. Let's get to it! Val Selby [00:00:42]: Alright, everyone. I can't just start every single one of these with. I'm super excited to have this conversation today because you'd hear it every single time. But I do have to say right now, I'm a little bit fangirling. And especially now after we just had this conversation of how much we have in common, I'm just, like, feeling like, did we just become best friends? So today, I have exciting email marketing for you with Liz Wilcox. And, Liz, thank you so much for being here. And if you would tell my guests a little bit about yourself, that would be fantastic. Liz Wilcox [00:01:19]: Oh my gosh. Yes. Hello, friends. Before we hit record, we were just gossiping and gushing over reality TV. So if you're into reality TV, hit me up in the DM. Val Selby [00:01:32]: Yes! Liz Wilcox [00:01:32]: I love unscripted television. Yep. Anyway, what's up? I'm Liz Wilcox. And you know that feeling you get when, you know, you listen to an amazing podcast like Val's and, you know, there's some wild woman that jumps up on the screen and she's screaming at you about email marketing, and for every dollar you spend with email, you can get 40 bucks in return. Now go. Go. Go. Go. Liz Wilcox [00:01:53]: Go. And so, you know, you probably open up Mailchimp or ConvertKit, whatever the heck you're using, and then you feel kinda dumb because you have no idea what the heck to write. Well, I help eliminate that problem. I truly mean it when I say I wanna make email writing really simple and very effective for you, and, I'm sure we'll get into that today. Val Selby [00:02:15]: Oh, absolutely. And I can vouch for this 100% because I am in her yearly membership. And I don't always open the emails all the time, but anybody on here knows that I always have things happen for a reason, and they're probably going "duh, Val. Of course, that happened when you went and opened your email." I've been wanting to email to, like, test my market for the last couple of weeks, and I've put it off put it off put it off. And then I opened up the email from this week. I just opened it up. I opened it up, and here you are talking about that exact topic with your swipes in there. Val Selby [00:02:52]: I'm like, oh my gosh. Liz Wilcox [00:02:55]: I love that, y'all. So what I was talking about, I have a I have, like, a $9 a month membership, and I send out weekly templates. And it's I love, love, love to hear that because there's always almost always, like, 1 or 2 people that they're like, this is the exact thing I was just thinking about, and I'm like, yeah. That's called magic. You know? Val Selby [00:03:19]: Exactly! Liz Wilcox [00:03:20]: Aren't you getting a deal? But it's it's so fun. And, yeah, we were talking this week. It was about gathering customer research and asking people what they wanted from you, but I just find it so fun. I just love newsletters, and that's actually how I got started. I was an RV travel blogger, y'all. Like, I did not come out of the womb knowing about email marketing. And every you know, everybody and their mom I was like, you gotta have email. Everything you do is for to build the email list the email list. Liz Wilcox [00:03:49]: And I just got really good at that, and then I was like, oh, other people aren't good at that? Let me just create this membership. Let me just do it for you or whatever. Right? Val Selby [00:03:59]: I know there's the times that I've really not been good about it. And, I mean, even now, I'm still there's times that I'm falling through. I'm not following through with what I want to be happening, and it's because I get really stuck in my head of who do I wanna be in my emails? I'll start 2nd guessing my personality. Am I too much? You know, all of that. And that leads me and so many clients when we're talking down well, I don't know what to write. It's like you have to bring your personality back into it. And, of course, you don't know what to write if you don't. Liz Wilcox [00:04:37]: Yeah. Let's talk about that. So I love that Val just used the word personality. For me in your emails, I'm gonna split this into 2 parts. So, like, here's kinda what to put especially at the beginning and to bring out in those newsletters in the future, and then we'll talk about, like, what actually you should write about. So the first thing you need, of course, is a little bit of personality, right? We all get those email marketers where it's just super dry. I'm thinking of, like, ecommerce or if you sign up for, you know, you buy something from, like, National Football League or something, you know, and then they it's just not personality. Liz Wilcox [00:05:12]: Even I'm on I don't know if you guys, are familiar with this guy, Marshall Mathers, Eminem, Slim Shady. I'm on his email list. And, I mean, he's so huge. You know? He's like the number 1 rapper in the globe. He doesn't have to have personality, right? He can just send the shop link. But you and I, you know, we're not the real Slim Shady, right? We're not standing up, and so we need to have a personality. Liz Wilcox [00:05:37]: We need a way to distinguish ourselves. The second thing is to share your vision. What is that thing you want for your readers, for your ideal clients? For me, it's make money with email marketing, right? I don't care about your social media. I don't care about your podcast. No offense. You know, I don't care about anything. I'm only invested in making email work for you, and I share that constantly. Liz Wilcox [00:06:02]: Hey. Let's make this email thing work. Right? Especially in my membership, almost every email I send out Monday morning, I'm like, I believe in this for you. I believe in this for you. You're gonna figure out email marketing. Right? Whatever your vision is, Constantly saying that in your emails, sharing that vision. And then the third thing are values. Liz Wilcox [00:06:23]: Right? So, You know, this has not put out a press release that, you know, every every time something catastrophic happens because, you know, we'd be sending 20 million emails a day nowadays. But it is there are certain principles, certain values that drive the way you do business, drive the way you create offers, and sharing those, especially in the welcome sequence or in your newsletters. Like, for me, one of mine is affordability. When I started, I had, you know, negative $0, so to speak. Right? I really didn't have any money to invest. I didn't have anybody telling me, yeah, you should spend money on That that's a good idea, Liz. Yeah. Yeah. Liz Wilcox [00:07:01]: Right. You know, everyone was like, what? That's another crazy idea from Liz. Rise. Rise. Right? And so, you know, I keeping things affordable is really important to me, so that's something that I share often. And I know there are certain principles that drive the way you do business, and sharing those with your email list is really important. Val Selby [00:07:22]: Mhmm. You know, one thing that I was looking I don't even know where it was on your site. One thing I was looking on there that really struck me, and I really want you listening to feel this, because I had never thought of it that way before, is if you're paying for the email software platform. And how many times are you emailing? How much is that platform costing? Liz Wilcox [00:07:46]: Yeah. Amen. That's right on my home page. That says something like, raise your hand, you know, if you gave ConvertKit a 100 bucks and you didn't send one dang email. And we're talking about earlier. You know, I mentioned, oh, for every dollar, you can get 40 bucks in return, but that's when you do it right. Liz Wilcox [00:08:03]: So focusing on that personality, vision, and values, that's gonna help you stand out in the inbox. Oh, I know who Val is. I know what she stands for. You know, I know a little bit of her personality, and I know what she wants to help me with, right? Val Selby [00:08:17]: Mhmm. Liz Wilcox [00:08:17]: And so then what the heck do we put in these newsletters? How do we make sure, you know, we are working towards that, you know, one to $40 ratio. For me, I, again, this is right on my home page, I take a follower, I call it the email staircase. So take a follower, get them on your list, turn them into a friend. And when you have a list full of friends, you can turn them into customers basically because you know them. Liz Wilcox [00:08:42]: Hey. I know you guys constantly ask me questions about newsletters. Oh, I have this newsletter membership. Da freaking da. It's not it's not actually magic, like I said earlier, it's just learning more about your subscribers so you can create products or tweak your current offerings and sales messages so that people actually know, oh, this is gonna help me with that vision. This is gonna help me get where I wanna go. So inside of those emails, making sure, number 1, that people know you are invested. Right? Invested in your business and invested in that vision for them. Saying something like, oh, I just spent an hour listening to a podcast about email marketing. Liz Wilcox [00:09:23]: Now I'm gonna write less crappy emails for you. You know, that shows you're invested. Right? That shows you're invested in them, and it shows you're invested in your business. You might not think your subscribers wanna hear about the new laptop you bought, but that shows you're invested in the business. You know? And nowadays, especially if you're an online service provider or course creators, even ecommerce or whatever, you know, no offense. You're a dime a dozen. Right? You know, there are a million and one people trying to grab your subscriber's attention that are doing something similar to you. So if you can show you're invested in your business. Liz Wilcox [00:10:00]: Hey. I just bought this new laptop. I just spent 3 hours creating this offer. Da da da da. They're gonna invest back into you. But you have to show you're invested first. Val Selby [00:10:09]: Yeah. Liz Wilcox [00:10:09]: Number 2 is just be relatable, and notice I didn't say interesting. Val Selby [00:10:15]: Okay. Liz Wilcox [00:10:16]: Let's leave the interesting to celebrities. And okay. Val and I were just talking about reality TV. Is that in essence very interesting? Mostly not, but it's very relatable, right? It's like, you know, it's these average people like, I'm a huge Survivor fan. So for me, it's, like, obviously, going to an island isn't relatable, but the people on the cast are, the people they bring. They're schoolteachers, then they had, like, a custodian one time, a lunch lady, a flight attendant, you know, people like you and me. I think last season, they had a TikTok creator. Liz Wilcox [00:10:51]: That was really, really I was like suddenly, I was like, she was my favorite off out the gate. Right? These are relatable characters. That's what casting does. So in your email newsletters, being incredibly relatable and note, you don't have to be interesting. You don't have to tell these stories every every other email marketer tells you to say. You can say, hey, I just got done watching Sister Wives. Liz Wilcox [00:11:13]: I said that to Val. She was like, oh my God. Actually, I like that show too. That's not very interesting. It doesn't tell you anything about Liz Wilcox, you know, that she watches reality TV, but it's incredibly relatable. Right? So what are those relatability pieces? And then the third and last thing is just to stay top of mind. And, you know, most people say, oh, that means I have to email daily or weekly. I can't do that. Liz Wilcox [00:11:37]: That's too much, Liz. But, honestly, if you show how invested you are in the vision for your people and your business. If you become very relatable to them, staying top of mind becomes much easier. Y'all, I didn't email my list last week. I had just gone through a lunch. I was tired. I got really sick. My nephew came into town. Liz Wilcox [00:11:57]: I was like, I'm not. No. I'm just not doing it. I need to a break. Nobody forgot about me. That's because I've spent so much time becoming relatable, investing, that staying top of mind actually becomes easier for me. Val Selby [00:12:11]: Yes. And I definitely noticed that because for quite a while. I've been telling myself over and over again. I mean, not even quite a while. For, like, 2 years, I was telling myself, you know what? We're gonna set a commitment. We're gonna email every day. We're gonna see how this works and check stats, and I never did it. Never did it. Val Selby [00:12:27]: And I finally got to the point where I was tired of hearing myself in my head saying this. So I was like, okay, you have to do it now or you have to shut up about it. You know? And I did that, and it was wonderful, and it worked great. And I pulled stats from it, and I got a ton of people communicating with me. But then I felt that little bit of burnout like you said. I was like, I this is not sustainable for me because now it felt like work, and then it's not fun. Right? It's like so setting it in place that I have related with these people. Val Selby [00:12:58]: Now like you said, if I go a few days without emailing, it's okay because they're still gonna open it up. They still remember who I was. That said, that's because we've done some work before before we stopped emailing. Liz Wilcox [00:13:13]: Absolutely. And, you know, people, when you email daily or even weekly or even once a month, you show up once a month and somebody's on your email list for a year, they see that you are invested, right? Oh, here comes Liz again. You know? And in the inbox, we want to we want that familiarity, right? We wanna be familiar. But we don't wanna be predictable, right? So it's the same as the mailbox. When we go out to the mailbox, I've got 3 pieces of mail. Liz Wilcox [00:13:41]: Oh, that's junk. I automatically throw that away. Oh, this is a bill. I know I don't need to open that till next suite. It's gonna go over here in the junk drawer or whatever. And, oh my gosh, Val sent me something. I have to open this right away. Liz Wilcox [00:13:54]: Right? Now Val sent me the same thing every single day, every single week. It was the same package or it was the same thank you card. Eventually, I know what's in there. It's gonna go with the bill, right? I'm gonna set it aside. Oh, I'll open that next week when I get to it. Val Selby [00:14:08]: Mhmm. Liz Wilcox [00:14:09]: But in the inbox, we know, you know, once it gets to page 2, it ain't it ain't happening. Right? But we wanna be familiar. I know, oh, that's Val, but we don't wanna be predictable, so we vary that content, maybe vary the speed. You know? Oh, I'm gonna send a few this week. I'm gonna send 1 next week. Oh, I'm gonna go from once a month. Now I do twice a month. Liz Wilcox [00:14:30]: We want to be unpredictable in that content. Not in, like, a chaotic way where, you know, I'm talking about email, and then I'm talking about, you know, my favorite reality star, and then I'm talking about this. You know, we wanna be familiar, but not predictable in the best way. Val Selby [00:14:47]: Yeah. Yeah. Awesome. So I've got unpredictable down, everybody. You all know that. Got unpredictable down. Val Selby [00:14:56]: I know one thing that I do lean into is you know what? I'm constantly thinking of my email list as part of my community. And I know that that was a nice mind shift change as well instead of just my marketing venue. You know? As it is, that you know? It's the most beautiful marketing venue. I agree with Liz. It's the best connection. But I had a switch click where it was like, you know what? I can use this more to have a 1 on 1 conversation with people. Liz Wilcox [00:15:26]: Oh my gosh. Absolutely. Y'all, not only do replies help you build community, it's good for deliverability. If Val replies to Liz and Liz sends an email the next day, guess where that thing is going? It's going straight to the inbox because Val just sent up a green flag to the Internet gods that says Liz's emails are important. Val Selby [00:15:47]: Mhmm. Liz Wilcox [00:15:47]: So then let's say Roberto joins Liz's email list a couple months later because Val kept throwing up those green flags. Guess where Liz's email is going? It's going in the inbox. So it's really good for deliverability, but it's excellent for community. Emails, for lack of a better term, it's an intimate space. It's way different than social media. The email is sitting there waiting for a response. Right? We just add different in the inbox. And, you know, given your topic, you can go really deep with people. Liz Wilcox [00:16:17]: You know? Of course, start off asking simple questions, simple yes or no questions. But as your email list evolves, as you start getting those replies, you can get a pulse for your email list, and you can ask those deeper questions. Like, Val, at the top of the hour, I said, oh, Liz's template was perfect. If we could spend a few hours together, what would we do? And then they click a, b, or c. You know, you could even just get people to reply. What will we do? Here are some of my ideas, a, b, c. Liz Wilcox [00:16:46]: Hit reply and let me know if any of that feels good to you or if you had another idea. And getting that 1 to 1 connection while email's one to many, turning it into 1 to 1, it's so fabulous, and that's what I mean by friends. And that's what I mean when I can you know, at the top, when I said, oh, yeah. You just have a list full of friends. You can basically say, hey. I know you want x y z, so I created x y z. Val Selby [00:17:11]: Mhmm. Liz Wilcox [00:17:11]: But you can't do that if you don't have that pulse. If you're not getting active replies, you're not seeing people click on the surveys, and Val Selby [00:17:19]: Mhmm. Liz Wilcox [00:17:19]: I love, love, love email for that. Val Selby [00:17:23]: Yeah. Me too. Yeah. I absolutely adore it. And in fact, I mean, listeners know I'm huge into collaboration, and one of the things that's my top thing for collaboration, is replying to other people's marketing emails. When they ask a question, I replied to the email and start the connection. And guess what happens, you guys? I get people like Liz on my podcast because that is 100% how this came to be. I was replying to switching carts because you switched carts back you know, a while ago, and I was replying to that that, yep, it had already happened, and I saw that in there, you're looking to be on podcasts. Val Selby [00:18:00]: And I'm like, well, hell. I'm just gonna ask. What's gonna hurt if I ask? Liz Wilcox [00:18:06]: Bada bing bada boom. Val Selby [00:18:06]: That's how it goes, right? Liz Wilcox [00:18:09]: Yeah. I love that so much. And y'all, when you look at your emails, you know, my oh, I only have a hundred people. First of all, if I had a hundred people in my house right now, you wouldn't be able to hear me even with this microphone. Right? That's a lot of people. And second, I don't look at it like, let's say, I get this podcast and, you know, a few people come over and join my email list. Right? I'm looking at those individuals like, oh, Lakendra signed up. Nahaku signed up. Liz Wilcox [00:18:36]: Oh, there here comes Roberto again. Right? And I'm like, oh, I wonder who Nahaku is. I wonder, you know, what can I say to her to help her understand that I'm invested in email for her? Right? And so I'm not thinking, oh my gosh, I gotta send a hundred people an email. How can I get at least 60 of them to open? I'm thinking about one person at a time. How can I connect with Nahako who just joined the email list? What does she need to hear? Because chances are everybody else needs to hear the same thing. Right? Yep. And you can say those things over and over because, you know, we pick it up when we're ready, not when, you know, somebody else wants to preach to us. Liz Wilcox [00:19:18]: So I love email for that reason, and I really truly love connecting with my subscribers. If you could see me, usually, this is the part where I pull up a slide and I have, like, 10 pictures of me with subscribers, and they're all customers too because I believe customers actually create community. Val Selby [00:19:36]: Yeah. Liz Wilcox [00:19:37]: Wouldn't you agree? Val Selby [00:19:38]: Yes. Absolutely. Absolutely. Oh, yeah. So everybody, if you've been on my list, you already know that I just I've, like, been all in on emails this year, like, all in. You also know that I've been online for decades. And the hearing the message when it's the right time to hear a message is so important. Even if you've been told it a million times, you know, you might be here right now, and all of a sudden, it's, like, clicking. Val Selby [00:20:07]: And you're like, oh, Okay. This feels right. This feels like the time to do it. You know? Don't even analyze it. Just go. Just go with it. Start connecting in your emails. Start asking questions. Val Selby [00:20:20]: Yeah. Like what it says, definitely be looking at it and and who can I connect on my list? You know, even pulling them up. That was one of the beautiful things that happened when I just went through my list is backwards of what I would tell any one of my clients because I spent hours going through my list. However, it was a mindset shift because I feel like I just connected with all 1800 people that I did keep on my list. It was not about those people that didn't open. All of a sudden, they just went away. I went, holy crap. There are 1800 people that are at one some time opening my email list, and I do feel like I need to talk to them. Liz Wilcox [00:21:01]: I love that. That excites me so much. Val Selby [00:21:04]: And because I love nerdy on emails anyway. Liz Wilcox [00:21:07]: Well well, I mean, it is an individual connection. And what I love about email versus other kinds of marketing is it's consent based. So we can get excited about those 1800 people said, Yes, Val. Val Selby [00:21:22]: Blew my mind. Liz Wilcox [00:21:23]: You know? Yeah. Let's hang out. Val Selby [00:21:25]: Yeah. Liz Wilcox [00:21:25]: Right? That's a lot, and email works so well. Why I can about these, you know, 1 to 40 buck, thing is because it's consent based. I said, yes, Val. I wanna hear more about this. Right? I think what Val's talking about is, you know, removing people that aren't opening from your email list. Those people have just simply removed consent. They remember we talked about that vision? You know? They got on the bus, and now it's like, oh, wait. Liz Wilcox [00:21:51]: Actually, I wasn't ready to go to email town, Liz, I need to get off this bus. Right? And sometimes they do it manually themselves. They unsubscribe. Others I mean, how many unread emails do you have? Yeah. Others, we just keep deleting or we just ignore them. Somebody sent me a video today, and I noticed they had a 121,000 unread emails, and that's all I could be attempting to do. Luckily, the video was only, like, 45 seconds because I was like, woah. Val Selby [00:22:18]: Yeah. Because I'd be like, I don't know what you even said because I'm like, molly molly molly. Right. Liz Wilcox [00:22:24]: Right. Oh my gosh, Austin Powers. Liz Wilcox [00:22:27]: Anyway so if those 121,000, if those people were being responsible business owners like Val, they would have removed Mike years ago, apparently. Right? Val Selby [00:22:39]: Mhmm. Liz Wilcox [00:22:39]: And so it's really important to do those cold scrubs and to also see unsubscribes as someone who's just you know, they got on the bus and they changed their mind. Yep. And that is okay. It's not personal. It's maybe it was bad timing. You know, you just got lost in the shuffle of their shuffle of their other 120,000. And in that case, they will resubscribe. Val Selby [00:23:01]: Yep. Liz Wilcox [00:23:02]: That's what I'm noticing. Now that my email list is about three and a half years old, I'm noticing a lot of resubscribes, which is awesome because it's like, oh, they got on the bus. They got off. They said, oh, snap. Let let me catch back on that bus. That actually is the bus I need. Val Selby [00:23:18]: Yep. Liz Wilcox [00:23:19]: So don't take unsubscribes personally. And definitely, you know, if you wanna learn more about cold scrubbing, just DM me later because it really is awesome. And, again, it it goes to that consent based marketing, and that's what makes email so awesome and how you can make those real connections with the people that really wanna be there. Val Selby [00:23:37]: Yeah. Yeah. And now it's got me looking at it oh, nerdy looking at it going, oh, okay, well, this is so and so, and I've never had a conversation with them. Like, that's beautiful. They're opening all of this stuff, but I've never had a conversation. What can I talk about to get them to reply? Liz Wilcox [00:23:54]: Yeah. Do you guys wanna know something really silly that I do sometimes? So, of course, you know, when people enter their email, they're supposed to enter their name too, but not everybody does, right? And so something that I do, you know, when you personalize your - I've never talked about this on a podcast. I'm so excited. Something that I do so, you know, you say, hey, first name. Uh-huh. And then, hey, you know, friend. Liz Wilcox [00:24:17]: Like, it will replace, like, first name with friend or whatever. You can actually customize that to say whatever the heck you want. And me, every I don't do this every single time, but, you know, when I'm in an especially, like, goofy mood or something, I'll say, you know, hey, person who should hit reply and tell me their first name. How you doing? And I'm telling you, at least 1 or 2 people every single time, oh my gosh, that was hilarious. You know, my name's Liz. I can't believe you know, that's so funny. How did you know? And, you know, we're off to the races. Liz Wilcox [00:24:52]: So that's a great way to Val's point of, like, how do I get this person to interact? I hope I've never had a conversation with them. A great way to start, especially with those people that don't have their name in the field. Right? Because if you can get their name in that field and you can start sending those personalized emails. They're gonna engage more. Val Selby [00:25:12]: Yeah. Yeah. Even and even I I know how marketing goes. I know that they didn't type my name in there. However, there will still be times, and especially if it's somebody I do know, that all of a sudden, I'm reading an email, my name's in there, and I get this little you know, that connection, that little instant connection of, she talked to me. You know? And I'm silly. Liz Wilcox [00:25:34]: Absolutely. It is silly, and there are some I've seen a lot of or not a lot, but I've seen email marketers and especially a lot of copywriters. And this is where I'm gonna burned on the steak one day. They'll say don't say, you know, hey, Val. Hey, Liz. Hey, Roberto. Don't do that. Like, just get into the email. Liz Wilcox [00:25:52]: But for me and what I teach is, you know, the follower to friend. If I was writing Val, I would say, hey, Val. Can I talk to you real quick? Like, at that I would I would have that small talk. I would have that greeting. I mean, unless it was somebody like my sister who I'm just like, you know, take a look at this. Val Selby [00:26:10]: Yeah. Liz Wilcox [00:26:10]: Right? I'm always saying, you know, dropping in real quick, Val. Hey, Val. That's what I would do to an actual person I know, and so it's more emphasis for me on the email than the marketing. Like, if you're marketing and you're an excellent storyteller or copywriter. Sure. You would drop that name and you would just get into you know, let me tell you about the time I I don't know. I was thinking stepped in dog poop. Val Selby [00:26:36]: Right. Liz Wilcox [00:26:37]: You know? Like like, you know, those all those copy were and they're excellent storytellers, and I'm not I'm not, like, talking smack, but you know those emails you open it and it's like, I could feel the squish in my shoe. And, you know, but they don't say their name, you know, because it cuts off that hey because it it interrupts the story. Val Selby [00:26:55]: Mhmm. Liz Wilcox [00:26:55]: But for me, I teach a much different way of, you know, quote, unquote copywriting in your email where it is like you're talking to someone you know and you just happen to, you know, sprinkle in those sales when appropriate. Val Selby [00:27:10]: Mhmm. Which was right back to putting your personality in there. Liz Wilcox [00:27:14]: Right. Yeah. If you if you put personality in there, you know, it also goes to, you know, showing I'm invested, and I'm relatable. Being relatable is really easy. Oh, my fridge broke. Anyway, I'm writing an email because that's what I do on Tuesdays. That is so relatable. And you didn't tell a story, but suddenly, I know your fridge broke, and which is relatable, and I know you're emailing me, which shows that you're invested in me. Liz Wilcox [00:27:39]: Without all the storytelling. Val Selby [00:27:41]: Right. Yes. Yes. Oh my gosh. Alright. We should probably wrap this up. It's just because it's something we could talk about for so long. Liz Wilcox [00:27:52]: Y'all, I could talk about this forever, and I do. And I do. Val Selby [00:27:58]: Bone of genius in the obviously, right there. So as we're wrapping this up, is there anything one last thing that you wanna leave the listeners with? Liz Wilcox [00:28:09]: Yeah. So buckle up. I know you're probably driving, doing the dishes, something like that. Turn it up. This is what I want you to hear. When it comes to email marketing, you know, seriously, when it comes to just life in general, I always ask myself 2 questions, and this helps guide me. Number 1, what would this look like if it was easy? And chances are, you know, the answer, it you might be like, oh, well, I would hire someone, but you might not have the money, so I always have a backup question. And number 2 is, what would this look like if it was fun? And between those 2 answers, you can usually come up with a solution or a next step action item that doesn't feel like pulling your teeth. Liz Wilcox [00:28:51]: I know email feels like this. Not you're never gonna untangle. There's segments, tagging, funnels, ESPs, you know, all these things that seem really, really daunting. But if you just ask yourself, well, what would this look like if it was easy? Or what would this look like if it was fun? I promise that not's gonna start to untangle for you. Val Selby [00:29:11]: And then you can be nerds like us. Because you'll all of a sudden be all in, and you'll be talking to everybody about this topic as well. And you'll be like, who am I? Liz Wilcox [00:29:20]: 1 of us. 1 of us. Val Selby [00:29:24]: Join us on the dark side. It's fun over here. Awesome. Oh my gosh. Thank you so much for being here, Liz, and sharing all of your tidbits that everybody's gonna be writing them down. Everyone, we're gonna have all of the information in the show notes and especially how to join her membership because it's wonderful. It's absolutely wonderful, and you are gonna love it. And I know you just connected with Liz, so you're gonna wanna go grab her information and get on her list and follow her. Val Selby [00:29:53]: So all of that's gonna be in there. But thanks so much, Liz, for being here today. Liz Wilcox [00:29:57]: Yeah. Thank you so much. I'm so excited to see what everybody does with email. Yeah. And if you wanna get started, you can just go directly to LizWilcox.com. Hit the hot pink button in the right hand corner. You can't miss it. I'm gonna give you an entire welcome sequence already written for you, 3 newsletter samples, and 52 subject lines, all for free. Liz Wilcox [00:30:17]: LizWilcox.com. Hot pink button. You can't miss it. Val Selby [00:30:20]: Perfect. Alright, everyone. I'll talk at you next week.