Continuing our journey of not letting words scare the crap out of us, Val breaks down what a funnel actually is.
She briefly reminisces about a time when she had no idea what a funnel was and was throwing spaghetti at the wall, trying to build her list. She let everyone know that this was NOT the way to go, but it was during this time that the proverbial light bulb came on for her. After creating workshop after workshop and collaborating in bundle after bundle, she realized that a funnel is just a flow, a path, or a journey you have outlined for your prospective clients.
Val emphasizes that a funnel does not end with a high-ticket item and suggests that thinking of it as a continuous pipeline of related products can be less intimidating and more effective. She gives an easy example of structuring your flow, starting with a lead magnet that provides instant value. Then, continue to the next offer that is congruent and makes sense. She stresses that you should not start throwing out things that don’t make sense based on what they originally bought from you. She reminds us of the importance of ensuring each subsequent product or service logically builds on the previous one to maintain customer engagement and drive conversations to keep interest high.
Val ends the episode by urging listeners to send in their cringey or overwhelming business terms, promising to simplify them in future episodes.
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