Get ready for some tough love from Val in this podcast episode as she dives deep into why sales are so important in any business and the downsides of having a negative mindset toward selling. The main thing Val wants you to take away from this episode is, “If you’re not willing to sell, then you shouldn’t even be in business because you’re not really in business.” Period. Val speaks from her own personal experience, shedding light on the often-dreaded issue of selling as a necessary part of being an entrepreneur. Val points out a common fear and rejection that a lot of entrepreneurs face when it comes to sales and how these negative emotions often lead to ineffective sales strategies, procrastination, and ultimately, losses. She makes it clear that if you’re not willing or able to sell, it shows that there’s something fundamentally wrong with your business, and you should rethink your approach or even consider if entrepreneurship is right for you.
Val challenges entrepreneurs to change their mindset, especially when it comes to sales. Drawing from her own experiences, she explains how she had to confront her fears, push past her inhibitions, and intentionally develop a more positive and proactive approach to selling, recognizing it as an essential part of owning a business. This is an episode that every entrepreneur struggling to keep their business profitable needs to hear because it helps change your perspective on sales and, most importantly, it changes your willingness to do whatever it takes to make your business successful.